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77 articles · 5 categories

10 March 2026

CM Beyer declares FY2026/01 interim dividend

The directors have declared the Company's first interim dividend at £0.05 per ordinary share, payable in April 2026.

9 March 2026

Research before campaigns: why we always do the discovery work first

Most marketing fails at the brief, not the execution. A short note on why CMB Insight engagements almost always start with research, even when clients arrive certain they don't need it.

9 March 2026

CM Beyer completes share capital restructuring

The sole member has approved a redesignation of the Company's share capital and the allotment of 99 new ordinary shares, bringing total issued capital to £10,000.

8 March 2026

Understanding your obligations under the Online Safety Act

The Online Safety Act 2023 is now being enforced. If your business operates a website with user interaction, here is what you need to know.

4 March 2026

Welcoming our first senior consultant

CM Beyer has brought its first senior consultant on board — a milestone for the business and a sign of where we want client work to head.

3 March 2026

A practical guide to direct-to-consumer sales for B2B companies

Direct-to-consumer is not just for e-commerce brands. B2B companies can use DTC principles to shorten sales cycles and improve margins.

25 February 2026

Digital advertising in 2026: what has actually changed

Between AI-generated creative, privacy regulations, and platform changes, digital advertising looks different this year. Here is what matters and what does not.

24 February 2026

Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven

A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.

18 February 2026

The real cost of hiring the wrong marketing agency

Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.

12 February 2026

Why your business plan is probably too long

A 40-page business plan might impress a bank manager. But if nobody in your team has read it since it was written, it is not a plan — it is a document.

7 February 2026

How to measure marketing ROI without overcomplicating it

Most businesses know they should be measuring marketing performance. Fewer know how to do it without drowning in dashboards. Here is a practical framework.

5 February 2026

CM Beyer confirms registered office and initial appointments

The Company has confirmed its registered office address, appointed its initial director, and completed the administrative steps required to commence trading.

3 February 2026

CM Beyer Limited is now operational

CM Beyer Limited has commenced trading from its registered office in London, offering marketing, advertising and business management consultancy services across the United Kingdom.

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