Reports & guides
Practical marketing and business reports and guides for UK companies — read online, print, or download as a branded PDF. Free, and no email required.
The Small Business Marketing Guide
Marketing without the jargon — the four stages every UK small business needs, a budget estimator, the five costliest mistakes, and an FAQ. No email required.
Get Found on Google & AI Search
How to be discovered in both Google (SEO) and the new AI answer engines like ChatGPT and Perplexity (GEO) — with a free visibility-checklist tool.
How to Price Your Services
Cost-plus vs value-based pricing, why underpricing is the costliest small-business mistake, and how to raise prices without losing good customers — with a price calculator.
Build a Website That Wins Customers
A website that generates enquiries, not just looks nice — what every page needs, conversion essentials, speed and mobile, plus a website scorecard tool.
How to Choose a Marketing Partner
Whether you need outside help and how to choose well — DIY vs freelancer vs agency, what to look for, the questions to ask, the red flags, and a quick "what fits you" tool.
Social Media That Works for Small Businesses
Which platforms are actually worth your time, what to post and how often, and how to tell if it's working — with a "which platforms fit you" tool.
Keep Customers Coming Back
The cheapest growth there is — keeping and re-selling to customers you already have, mostly via email and follow-up. Includes a customer-lifetime-value calculator.
Marketing & Business Glossary
Plain-English definitions of the marketing and business jargon you'll meet — SEO, GEO, CPL, ROAS, lifetime value and more — with an instant search and Ask-Bea.
UK Marketing Benchmarks 2026
Channel performance, cost-per-click/lead and conversion benchmarks for UK SMEs across search, social, SEO, email and web.
The State of UK Direct Sales 2026
Market analysis of the UK direct-sales industry — sector breakdown, digital vs direct, compliance trends and operational best practice.
Starting a Business in the UK
A practical guide to company formation, tax registration, compliance and the first 90 days of operation.
Client Impact Report FY2025/26
Six case studies across the three divisions, with performance metrics, client testimonials and aggregated benchmarks.
