Know your market before your competitors do.
Most businesses know they need better marketing. The problem is usually knowing where to start and what's actually going to move the needle. CMBInsight exists to answer both questions.
We start by understanding your market properly — not assumptions, not guesswork, actual research. Who are your customers, what do they care about, where do they spend their time, and what's your competition doing that you're not. From there we build a strategy that fits your business, your budget and your goals.
We don't hand over a document and disappear. Every engagement includes hands-on support to get campaigns live and reporting that shows you exactly what's working and what isn't.
What's included
- Full market research and competitor benchmarking
- Customer segmentation and behaviour analysis
- Brand strategy, positioning and messaging frameworks
- Go-to-market planning for new products and services
- Marketing channel strategy across digital and traditional
- Campaign planning, execution and management
- KPI frameworks and performance reporting
- Marketing audits of existing activity
- Customer journey mapping and lifecycle planning
- Ongoing optimisation and quarterly reviews
Choose your plan
CMB Insight
Essentials
For businesses that need a solid marketing foundation without an in-house team.
- Initial market and competitor review
- Customer segmentation report
- Marketing strategy document
- One campaign managed per month
- Monthly performance report
- Email support
- Quarterly strategy review call
CMB Insight
Growth
For businesses ready to scale their marketing with a dedicated consultancy partner.
- Comprehensive market research and ongoing competitor monitoring
- Full brand positioning and messaging framework
- Marketing strategy with quarterly refresh
- Up to three campaigns managed per month
- Customer journey mapping
- Fortnightly reporting with recommendations
- Dedicated account contact
- Monthly strategy call
- Marketing audit included at onboarding
CMB Insight
Enterprise
For established businesses that need senior-level marketing leadership.
- Everything in Growth
- Unlimited campaign management
- Full go-to-market planning for launches
- Weekly reporting and optimisation
- Board reporting as needed
- Custom KPI framework
- Annual strategy workshop
- Priority response and senior consultant
- Scope and pricing tailored to requirements
