Measuring marketing without a data team: the five numbers that matter
You do not need an analyst or expensive software to measure marketing well. You need five numbers, tracked consistently, and the discipline to act on them.
Local SEO for UK small businesses: the fundamentals that still work in 2026
For a business that serves a defined area, local search is often the highest-return channel there is. Here is what still works in 2026, in the order we would tackle it.
How to write a marketing brief that gets you a better result
A good brief is the cheapest way to get a better result from any marketing spend. Here are the eight things every brief should answer — and a quick test before you send it.
Why we don’t run content marketing
We write a fair amount on this site. We don't, however, run content marketing. A note on the difference, and why it matters for how clients should evaluate our work.
Notes on the UK SME consulting market in spring 2026
Three months in, some observations on the UK SME consulting market — what we're seeing in demand, pricing, and where the gaps are.
What is Generative Engine Optimization (GEO) and how does it differ from SEO?
Generative Engine Optimization is the practice of structuring content so AI tools like ChatGPT and Claude cite it. Here is how GEO differs from SEO.
Small Business Marketing Benchmarks UK 2026: what good looks like
CM Beyer has published a marketing benchmarks report for UK small businesses, covering Google Ads, Meta, LinkedIn, SEO, email and website performance data for 2026.
The State of UK Direct Sales 2026: CM Beyer publishes industry report
CM Beyer has published a comprehensive report on the UK direct sales industry, covering market size, sector benchmarks, compliance trends and operational best practices for 2026.
How AI Overviews are changing UK search traffic in 2026
Google AI Overviews are reducing click-through rates for informational searches. What UK businesses are seeing and how to respond.
CM Beyer publishes Client Impact Report for FY2025/26
CM Beyer Limited has published its first Client Impact Report, documenting case studies, performance metrics and commercial outcomes across all three operating divisions.
What UK businesses need to know about advertising on social media in 2026
Social media advertising regulation has tightened significantly. From ASA enforcement to platform policy changes, here is what UK businesses need to stay on top of this year.
Marketing attribution in 2026: what actually works for small businesses
Attribution models are getting more complex while tracking is getting less reliable. Here is a practical framework for small businesses that need to know what is working without a data science team.
CM Beyer integrates Semrush into marketing intelligence operations
CM Beyer Limited has adopted Semrush as a core tool within its CMB Insight division, supporting SEO auditing, competitive analysis, keyword research, and campaign performance tracking for client engagements.
CMB Amplify completes multi-channel advertising campaign for consumer services brand
CM Beyer's advertising division delivered a multi-channel campaign across digital and traditional media, managing creative production, media buying, and performance reporting end to end.
CMB Insight delivers market entry strategy for UK fintech client
CM Beyer's marketing and strategy division completed a market entry programme for a UK-based fintech company, covering competitor analysis, positioning, and go-to-market planning.
How to tell if your advertising agency is wasting your money
Not all agency relationships deliver value. Here are the warning signs that your advertising spend is being mismanaged — and what to do about it.
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