40 marketing acronyms every UK business owner should know
From CAC to ROAS to MQL — a plain-English glossary of the 40 marketing acronyms you will actually encounter running a UK business.
Direct sales versus digital marketing: when to use which
Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.
The business case for outsourcing your marketing function
Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.
Why we time-box every engagement to twelve weeks
Every CM Beyer engagement has a defined end date, typically twelve weeks from kickoff. A note on why we structure work that way and what we give up by doing it.
CAC vs LTV vs payback period: the three numbers that decide if your marketing works
Customer acquisition cost, lifetime value, and payback period. The only three marketing numbers most small businesses need to track.
Building a marketing strategy when you have no marketing team
Most small businesses do not have a dedicated marketing function. That does not mean they cannot have a strategy.
Why we publish our pricing publicly
Most consultancies and agencies don't publish their day rates. We do, and we think it benefits everyone. A short explanation of why.
What direct-to-consumer sales actually looks like on the ground
DTC sales is often discussed in theory. Here is what it looks like in practice — from first contact to closed deal.
What to look for when choosing a business management consultancy
Not all consultancies deliver the same value. Here is what to consider — and what to watch for — before engaging one.
Inside a CMB Amplify campaign: how we run them end to end
A practical walk-through of how a typical CMB Amplify campaign moves from brief to launch — stripped of jargon, with realistic timelines.
Advertising compliance: what UK businesses need to know in 2026
From ASA enforcement to greenwashing scrutiny and the Online Safety Act, here is what UK advertisers need to understand this year.
What businesses get wrong about customer retention
Acquiring a new customer costs five to seven times more than retaining an existing one. Yet most businesses spend the majority of their budget on acquisition.
Getting marketing right: why strategy comes before tactics
The most common marketing mistake is not choosing the wrong channel — it is starting without a strategy. Here is how to get it right.
Brand consistency: why it matters more than brand creativity
The most effective brands are not the most creative. They are the most consistent. Here is why discipline beats flair in long-term brand building.
End of financial year: what businesses should be doing now
With the UK tax year ending on 5 April, here is what business owners and finance teams should be reviewing before the deadline.
Five signs your business operations need an external review
Operational problems rarely announce themselves. They accumulate gradually until someone asks the question nobody internally wants to ask.
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