Setting up CM Beyer Australia
Earlier this month we finalised the arrangements to open a CM Beyer office in Australia, based in Macquarie Park in Sydney’s north. It’s a small but meaningful step — and a slightly unusual one for a business in its second month of operation. This is a short explanation of why we’re doing it, what changes for clients, and what doesn’t.
Why Australia, and why now
The honest answer is that the opportunity came up sooner than we planned, and we decided to act on it. Two of our founding team have spent significant time working with Australian businesses, and the network of relationships they brought with them generated more interest than we’d anticipated in the first quarter. Rather than refer that work to other firms, we decided to set up properly and serve it directly.
The Australian market matters strategically as well. Australian SMEs and mid-market businesses share many of the same challenges as their UK counterparts — fragmented agency landscapes, strategy-execution gaps, hesitancy about marketing investment — but the local consultancy market is structured differently. There’s room for what we do.
What this means for clients
For UK clients, almost nothing changes. The UK practice remains our core operation. London is our headquarters, our senior team is UK-based, and the Australian office is initially staffed by one senior consultant and a small operations capability.
For Australian clients, it means we can now contract, invoice, and deliver locally in Australian dollars without the friction of cross-border arrangements. Engagements are scoped against the same model as the UK practice, with rates adjusted for the local market. Our Australian Schedule of Charges will be published when we go live publicly in the coming weeks.
For clients with operations in both markets, it means we can now provide consistent strategy and execution across both jurisdictions — useful for businesses managing UK and ANZ marketing through a single team.
What it doesn’t change
It doesn’t change the size or shape of our UK practice. We aren’t hiring less in the UK because we’re hiring in Australia; the two are independent. It doesn’t change our pricing structure, our delivery model, or who’s accountable for client engagements. And it doesn’t change the founders’ day-to-day involvement in client work — we’ll continue to lead engagements personally.
What’s next
We’ll have a soft launch of the Australian office in the next few weeks once final registrations and banking are complete. We’ll share more then. For now, if you’re an Australian business interested in working with us, the simplest thing is to get in touch via our existing channels and we’ll route the conversation to the right team.
Frequently Asked Questions
Where exactly is the Australian office?
Macquarie Park in Sydney’s north, with easy access to the wider metropolitan area and Sydney CBD.
Is it a separate company?
Operationally yes — Australian engagements will be contracted with our Australian entity. From a client perspective the brand, methodology, and accountability are the same as the UK practice.
Will you take Australian clients before the launch?
Yes — we’re already in discussions with a small number. Reach out via contact if you’d like to be one of them.
What about North America?
We have early-stage activity in North America too, but it’s behind Australia in terms of timing. We’ll write about it separately when there’s something concrete to announce.
