Getting marketing right: why strategy comes before tactics
The most common marketing mistake is not choosing the wrong channel — it is starting without a strategy. Here is how to get it right.
The Procurement Act 2023 and what it means for SMEs
The Procurement Act 2023 is now in force. A plain-English look at what's actually changed for smaller suppliers bidding for public contracts.
Brand consistency: why it matters more than brand creativity
The most effective brands are not the most creative. They are the most consistent. Here is why discipline beats flair in long-term brand building.
End of financial year: what businesses should be doing now
With the UK tax year ending on 5 April, here is what business owners and finance teams should be reviewing before the deadline.
A March note from the directors
A short mid-month update on where things are at — new client work, our first hire, and what the next few weeks look like.
Five signs your business operations need an external review
Operational problems rarely announce themselves. They accumulate gradually until someone asks the question nobody internally wants to ask.
How much should a UK SME spend on marketing? 2026 benchmarks by sector and stage
UK marketing budget benchmarks by sector, revenue band, and growth stage. What businesses actually spend versus what they should.
CM Beyer declares FY2026/01 interim dividend
The directors have declared the Company's first interim dividend at £0.05 per ordinary share, payable in April 2026.
Research before campaigns: why we always do the discovery work first
Most marketing fails at the brief, not the execution. A short note on why CMB Insight engagements almost always start with research, even when clients arrive certain they don't need it.
CM Beyer completes share capital restructuring
The sole member has approved a redesignation of the Company's share capital and the allotment of 99 new ordinary shares, bringing total issued capital to £10,000.
Understanding your obligations under the Online Safety Act
The Online Safety Act 2023 is now being enforced. If your business operates a website with user interaction, here is what you need to know.
Welcoming our first senior consultant
CM Beyer has brought its first senior consultant on board — a milestone for the business and a sign of where we want client work to head.
A practical guide to direct-to-consumer sales for B2B companies
Direct-to-consumer is not just for e-commerce brands. B2B companies can use DTC principles to shorten sales cycles and improve margins.
Digital advertising in 2026: what has actually changed
Between AI-generated creative, privacy regulations, and platform changes, digital advertising looks different this year. Here is what matters and what does not.
Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven
A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.
The real cost of hiring the wrong marketing agency
Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.
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