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77 articles · 5 categories

3 May 2026

CM Beyer adopts Anthropic Claude for AI-assisted consultancy workflows

CM Beyer Limited has integrated Anthropic's Claude AI into its internal workflows, using the platform for research synthesis, content development, data analysis, and operational efficiency across all three service divisions.

2 May 2026

Welcoming our research analyst

Our third hire in eight weeks: a part-time research analyst supporting CMB Insight discovery work, based in Edinburgh and working remotely.

2 May 2026

CM Beyer integrates Semrush into marketing intelligence operations

CM Beyer Limited has adopted Semrush as a core tool within its CMB Insight division, supporting SEO auditing, competitive analysis, keyword research, and campaign performance tracking for client engagements.

2 May 2026

CM Beyer selects IONOS as web hosting and digital infrastructure partner

CM Beyer Limited has selected IONOS as its web hosting and digital infrastructure provider, consolidating domain management, web hosting, email services, and SSL certification under a single platform.

1 May 2026

CM Beyer establishes business banking relationship with Lloyds

CM Beyer Limited has established its business banking and payment services with Lloyds Bank, supporting day-to-day operations, client invoicing, supplier payments, and dividend distributions.

1 May 2026

CMB Amplify completes multi-channel advertising campaign for consumer services brand

CM Beyer's advertising division delivered a multi-channel campaign across digital and traditional media, managing creative production, media buying, and performance reporting end to end.

30 April 2026

CMB Insight delivers market entry strategy for UK fintech client

CM Beyer's marketing and strategy division completed a market entry programme for a UK-based fintech company, covering competitor analysis, positioning, and go-to-market planning.

29 April 2026

How to tell if your advertising agency is wasting your money

Not all agency relationships deliver value. Here are the warning signs that your advertising spend is being mismanaged — and what to do about it.

28 April 2026

Why we operate as a distributed team

We have an office. We also have a team that mostly doesn't work in it. A short note on how — and why — distributed working actually runs at CM Beyer.

28 April 2026

40 marketing acronyms every UK business owner should know

From CAC to ROAS to MQL — a plain-English glossary of the 40 marketing acronyms you will actually encounter running a UK business.

28 April 2026

A practical guide to ASA compliance for UK advertisers

The Advertising Standards Authority regulates all advertising in the UK. Here is what businesses need to know to stay compliant — and avoid costly enforcement action.

27 April 2026

Direct sales versus digital marketing: when to use which

Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.

26 April 2026

The business case for outsourcing your marketing function

Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.

25 April 2026

CM Beyer declares FY2026/03 interim dividend

CM Beyer Limited has declared a third interim dividend for the financial year, designated FY2026/03.

24 April 2026

Why we time-box every engagement to twelve weeks

Every CM Beyer engagement has a defined end date, typically twelve weeks from kickoff. A note on why we structure work that way and what we give up by doing it.

22 April 2026

What we look for when hiring at CM Beyer

We are building a team that values clarity, accountability and commercial awareness. Here is what matters to us when hiring.

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