Adding an Operations Lead to the team
We've hired our first dedicated Operations Lead. The role is fully remote, and we want to explain why both of those decisions matter for how the business runs.
CAC vs LTV vs payback period: the three numbers that decide if your marketing works
Customer acquisition cost, lifetime value, and payback period. The only three marketing numbers most small businesses need to track.
Why compliance is a competitive advantage, not a burden
Most businesses treat compliance as a cost centre. The smart ones treat it as a differentiator.
Inside our Friday all-hands
We run a short all-hands meeting at 4pm every Friday. A note on what's in it, why we bother, and what it stops us doing.
What’s next for CM Beyer: looking at the year ahead
An outlook for the rest of 2026 — Australian launch, North American activity, two new service offers, and what we won't be doing.
UK GDPR and marketing: what you can and cannot do with customer data in 2026
A plain-English guide to UK GDPR for marketers. Lawful bases, consent, legitimate interest, email rules, and the most common mistakes.
Building a marketing strategy when you have no marketing team
Most small businesses do not have a dedicated marketing function. That does not mean they cannot have a strategy.
How we approach client confidentiality at CM Beyer
Client trust is the foundation of consultancy. Here is how CM Beyer handles confidential information across every engagement.
Three things we got wrong in our first quarter
An honest look at three things that didn't go to plan in our first quarter of operation — and what we're doing about them.
PECR and cookie consent: a plain-English guide for UK businesses
The UK PECR rules govern cookies, email marketing, and electronic communications. Here is what every UK website needs to comply.
Making Tax Digital: what small businesses need to know
HMRC's Making Tax Digital programme is now live for VAT. Here is a practical overview for small business owners.
Why we publish our pricing publicly
Most consultancies and agencies don't publish their day rates. We do, and we think it benefits everyone. A short explanation of why.
CM Beyer declares FY2026/02 interim dividend
CM Beyer Limited has declared a second interim dividend for the financial year, designated FY2026/02.
What direct-to-consumer sales actually looks like on the ground
DTC sales is often discussed in theory. Here is what it looks like in practice — from first contact to closed deal.
The Digital Markets, Competition and Consumers Act: what UK marketers need to know
The DMCC Act bans fake reviews, drip pricing, and subscription traps. Here is what UK marketers and advertisers need to change.
Making Tax Digital for Income Tax: the April 2026 deadline
Making Tax Digital for Income Tax Self Assessment is now in force for many self-employed people and landlords. A plain-language summary of who is affected, what's required, and what to do about it.
Reports & Downloads
Research and analysis from CM Beyer.
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