How to tell if your advertising agency is wasting your money
Not all agency relationships deliver value. Here are the warning signs that your advertising spend is being mismanaged — and what to do about it.
Why we operate as a distributed team
We have an office. We also have a team that mostly doesn't work in it. A short note on how — and why — distributed working actually runs at CM Beyer.
A practical guide to ASA compliance for UK advertisers
The Advertising Standards Authority regulates all advertising in the UK. Here is what businesses need to know to stay compliant — and avoid costly enforcement action.
Direct sales versus digital marketing: when to use which
Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.
The business case for outsourcing your marketing function
Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.
Why we time-box every engagement to twelve weeks
Every CM Beyer engagement has a defined end date, typically twelve weeks from kickoff. A note on why we structure work that way and what we give up by doing it.
What we look for when hiring at CM Beyer
We are building a team that values clarity, accountability and commercial awareness. Here is what matters to us when hiring.
Adding an Operations Lead to the team
We've hired our first dedicated Operations Lead. The role is fully remote, and we want to explain why both of those decisions matter for how the business runs.
Why compliance is a competitive advantage, not a burden
Most businesses treat compliance as a cost centre. The smart ones treat it as a differentiator.
Inside our Friday all-hands
We run a short all-hands meeting at 4pm every Friday. A note on what's in it, why we bother, and what it stops us doing.
What’s next for CM Beyer: looking at the year ahead
An outlook for the rest of 2026 — Australian launch, North American activity, two new service offers, and what we won't be doing.
Building a marketing strategy when you have no marketing team
Most small businesses do not have a dedicated marketing function. That does not mean they cannot have a strategy.
How we approach client confidentiality at CM Beyer
Client trust is the foundation of consultancy. Here is how CM Beyer handles confidential information across every engagement.
Three things we got wrong in our first quarter
An honest look at three things that didn't go to plan in our first quarter of operation — and what we're doing about them.
Making Tax Digital: what small businesses need to know
HMRC's Making Tax Digital programme is now live for VAT. Here is a practical overview for small business owners.
Why we publish our pricing publicly
Most consultancies and agencies don't publish their day rates. We do, and we think it benefits everyone. A short explanation of why.
Reports & Downloads
Research and analysis from CM Beyer.
Company
More about CM Beyer.
