40 marketing acronyms every UK business owner should know
From CAC to ROAS to MQL — a plain-English glossary of the 40 marketing acronyms you will actually encounter running a UK business.
A practical guide to ASA compliance for UK advertisers
The Advertising Standards Authority regulates all advertising in the UK. Here is what businesses need to know to stay compliant — and avoid costly enforcement action.
Direct sales versus digital marketing: when to use which
Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.
The business case for outsourcing your marketing function
Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.
CM Beyer declares FY2026/03 interim dividend
CM Beyer Limited has declared a third interim dividend for the financial year, designated FY2026/03.
Why we time-box every engagement to twelve weeks
Every CM Beyer engagement has a defined end date, typically twelve weeks from kickoff. A note on why we structure work that way and what we give up by doing it.
What we look for when hiring at CM Beyer
We are building a team that values clarity, accountability and commercial awareness. Here is what matters to us when hiring.
Adding an Operations Lead to the team
We've hired our first dedicated Operations Lead. The role is fully remote, and we want to explain why both of those decisions matter for how the business runs.
CAC vs LTV vs payback period: the three numbers that decide if your marketing works
Customer acquisition cost, lifetime value, and payback period. The only three marketing numbers most small businesses need to track.
Why compliance is a competitive advantage, not a burden
Most businesses treat compliance as a cost centre. The smart ones treat it as a differentiator.
Inside our Friday all-hands
We run a short all-hands meeting at 4pm every Friday. A note on what's in it, why we bother, and what it stops us doing.
What’s next for CM Beyer: looking at the year ahead
An outlook for the rest of 2026 — Australian launch, North American activity, two new service offers, and what we won't be doing.
UK GDPR and marketing: what you can and cannot do with customer data in 2026
A plain-English guide to UK GDPR for marketers. Lawful bases, consent, legitimate interest, email rules, and the most common mistakes.
Building a marketing strategy when you have no marketing team
Most small businesses do not have a dedicated marketing function. That does not mean they cannot have a strategy.
How we approach client confidentiality at CM Beyer
Client trust is the foundation of consultancy. Here is how CM Beyer handles confidential information across every engagement.
Three things we got wrong in our first quarter
An honest look at three things that didn't go to plan in our first quarter of operation — and what we're doing about them.
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