CM Beyer Limited · Company No. 17009212 sales@cmbeyer.co.uk

Preparing for a direct sales campaign launch

What you need to provide

Client checklist

  • Product/service details — pricing, features, terms, eligibility
  • Target customer profile — who should we talk to?
  • Geographic scope — areas, postcodes, regions
  • Compliance requirements — FCA, Ofgem, Ofcom rules?
  • Branding materials — logos, guidelines, approved imagery
  • CRM/lead system access — where do leads go?
  • Internal contact — who handles escalations?
  • Budget and timeline — start date and monthly budget

What we handle

  • Territory planning using demographic data
  • Script development reviewed for compliance
  • Team recruitment, vetting and training
  • Compliance framework (cooling-off, consent, data capture)
  • Daily reporting dashboard
  • Phased launch with rapid optimisation
First week: Expect lower conversion in days 1-7 as the team calibrates. This data optimises everything before we scale up.

Timeline

Agreement to launch: typically 2-4 weeks. Request a proposal.

Related articles

Getting the most from your CMB Amplify engagement →

Getting the most from your CMB Core engagement →

Getting the most from your CMB Insight engagement →

Still need help? Contact support@cmbeyer.co.uk or submit an enquiry.
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