CMB Amplify engagements work best when clients are actively involved. This article covers practical things you can do to maximise the value of an advertising and creative engagement.
Be specific about the audience
“Anyone who might buy” is not an audience. The more clearly you can describe who you want to reach — their job titles, their decision criteria, where they spend time — the sharper our creative and media planning will be.
Approve in batches, not piecemeal
Creative work moves faster when you review concepts in batches and give consolidated feedback. Trickle-fed comments over several days slow production and often produce contradictory directions.
Trust the creative process — and push back when it matters
Our creative teams will sometimes propose work that feels uncomfortable or different from what you expected. That’s deliberate. But if something genuinely doesn’t fit your brand or your audience, tell us — and tell us why. “I don’t like it” is harder to act on than “our customers don’t talk like that.”
Share performance data
If you have access to sales data, lead conversion rates, or CRM analytics, share what you can. Campaign optimisation is much easier when we can see what’s working downstream of the ad click, not just the ad itself.
Plan for production lead times
Good creative takes time. Standard production timelines from approved concept to live campaign are typically two to four weeks for digital, four to six weeks for print or out-of-home, and six to ten weeks for video. Rushing usually costs more and produces weaker work.
What we’ll deliver
Every CMB Amplify engagement includes a campaign performance review at the agreed milestone. This is not a sales pitch for more work — it’s an honest assessment of what worked, what didn’t, and what we’d do differently. Use it. For more on how Amplify fits with our other divisions, see What is CMB Amplify?
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