How to choose the right CM Beyer service for your needs

CM Beyer operates three distinct divisions, and choosing the right one depends on what stage your business is at and what you’re trying to solve. This guide helps you decide where to start.

Start with the problem, not the service

The most common mistake clients make is asking for a specific deliverable — a brand refresh, a sales campaign, an org chart — before they’ve defined the problem. We’d rather you tell us what’s actually going wrong, and let us recommend the right approach.

CMB Insight: when you don’t know what to do next

CMB Insight is our marketing strategy and research division. Choose Insight when:

• You can’t explain why customers buy from you, or why they don’t
• You’re launching a new product, service, or market and need to understand the landscape
• Your marketing feels busy but ineffective
• You need a strategy document before you can spend budget confidently

CMB Amplify: when you know what to say but need to say it louder

CMB Amplify is our advertising and creative division. Choose Amplify when:

• You have a clear proposition and need help turning it into campaigns
• You want to run paid media, sponsorships, or out-of-home advertising
• You need creative production: copy, design, video, photography
• You have an existing strategy and need execution

CMB Core: when the business needs fixing, not the marketing

CMB Core is our business management consulting division. Choose Core when:

• You’re growing faster than your operations can support
• You need help with governance, processes, or organisational design
• You’re preparing for fundraising, an exit, or significant change
• You’re not sure whether your problem is a marketing problem at all

Not sure? Just ask

If you’re genuinely unsure, the right answer is usually to contact us for an initial conversation. We’ll listen first, recommend a division (or none, if it’s not a fit), and only then propose scope and pricing.