Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven
A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.
Settlement figures: when to ask, and what the number means
A settlement figure is the exact amount needed to clear your loan on a specific date. Here is what it includes, when to ask for one, and how to use it.
The real cost of hiring the wrong marketing agency
Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.
Why your business plan is probably too long
A 40-page business plan might impress a bank manager. But if nobody in your team has read it since it was written, it is not a plan — it is a document.
Sustainability at Credicorp: our small-lender ESG picture, honestly
ESG reporting standards were built for FTSE-100 firms. As a small UK lender we still have an ESG footprint and an ESG opportunity. Here is what we actually do across environment, social, and governance — without the marketing gloss.
How to measure marketing ROI without overcomplicating it
Most businesses know they should be measuring marketing performance. Fewer know how to do it without drowning in dashboards. Here is a practical framework.
CM Beyer confirms registered office and initial appointments
The Company has confirmed its registered office address, appointed its initial director, and completed the administrative steps required to commence trading.
CM Beyer Limited is now operational
CM Beyer Limited has commenced trading from its registered office in London, offering marketing, advertising and business management consultancy services across the United Kingdom.
Borrowing only what you need: a florist’s story
An anonymised story of a limited-company florist we guided to borrow less, and to consider a cheaper alternative first, because that was the right thing to do.
How Credicorp Flex helps companies smooth seasonal cashflow without paying for slow months
Most small businesses don't need a lump sum — they need a buffer. Credicorp Flex is a revolving credit facility you only pay interest on while you're actually drawn. Here is how it works and where it fits.
The regulatory year ahead: what we are watching in 2026
A forward look at the regulatory themes we are tracking in 2026 across financial conduct, data protection and business standards.
Our plans for 2026
At the start of our second full year of trading, we share what we will be focusing on in 2026.
Our Consumer Duty approach: applying retail outcomes thinking to business lending
Business lending sits outside the FCA's Consumer Duty regime, but we apply the four outcomes voluntarily. Here is how the price-and-value, products-and-services, consumer-understanding and consumer-support tests show up at Credicorp.
Building on Open Banking for 2026
Our 2026 plan deepens customer-controlled data connections, privacy first. You decide what to share, read-only, and can disconnect at any time.
New Year 2026: reviewing your business finances for the year ahead
A short, no-judgement guide to reviewing your business finances at the start of a new year — what to gather, what to look for, and where to get free business debt advice if it is not adding up.
What I want Credicorp to be in 2026
Our founder sets out his hopes for the year ahead: clearer information, fair treatment, real support in difficulty, and no overselling.
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