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Latest articles and updates from across the CM Beyer group

News and updates from CM Beyer North America. For group-wide announcements and articles you can also read the CM Beyer Limited news page.

April 30, 2026

Credicorp and CM Beyer sign mutual trade mark coexistence and licensing agreement

Two related UK companies under common directorship confirm full cross-licensing of the Credicorp and Creditcorp trade marks; brand refresh under way.

BusinessCorporate
April 30, 2026

CMB Insight delivers market entry strategy for UK fintech client

CM Beyer's marketing and strategy division completed a market entry programme for a UK-based fintech company, covering competitor analysis, positioning, and go-to-market planning.

BusinessInsight
April 29, 2026

How to tell if your advertising agency is wasting your money

Not all agency relationships deliver value. Here are the warning signs that your advertising spend is being mismanaged — and what to do about it.

BusinessInsight
April 28, 2026

CM Beyer files Creditcorp trade mark application with UK Intellectual Property Office

Application UK00004379570 for the Creditcorp wordmark was filed in Classes 35 and 36 on 28 April 2026, supporting the Credicorp brand refresh.

BusinessCorporate
April 28, 2026

Why we operate as a distributed team

We have an office. We also have a team that mostly doesn't work in it. A short note on how — and why — distributed working actually runs at CM Beyer.

Business
April 28, 2026

Life at Credicorp: a typical week for a remote team member

Curious what working at a small UK lender actually looks like day-to-day? An honest account of a typical week for a remote Credicorp team member.

Group News
April 28, 2026

40 marketing acronyms every UK business owner should know

From CAC to ROAS to MQL — a plain-English glossary of the 40 marketing acronyms you will actually encounter running a UK business.

Insight
April 28, 2026

A practical guide to ASA compliance for UK advertisers

The Advertising Standards Authority regulates all advertising in the UK. Here is what businesses need to know to stay compliant — and avoid costly enforcement action.

BusinessCompliance
April 27, 2026

Direct sales versus digital marketing: when to use which

Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.

BusinessInsight
April 26, 2026

Your data, in your hands — downloading what we hold about you

We've added a one-click Download my data button to your account, so the right to access your information under UK GDPR is a button, not a form.

Group News
April 26, 2026

What we ask for in your application (and why)

A short tour of the application form: every field, what it is for, and where the answer lives if you do not have it to hand.

Group News
April 26, 2026

The business case for outsourcing your marketing function

Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.

BusinessInsight

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