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Reports & guides

Practical, US-specific reports and guides from CM Beyer — read online, print, or download as a branded PDF. Free, and no email required.

CMB Insight · Marketing benchmarks

US Marketing Benchmarks 2026

Channel performance and spend benchmarks for US small and medium businesses, in US$. Drawn from CM Beyer client data and market research, Q4 2025 – Q1 2026.

CMB Amplify · Media planning

Channel Mix for US Campaigns 2026

How we plan and allocate media for US campaigns — search, social, CTV, podcast/audio, OOH and retail media — across a large, fragmented market.

CMB Core · Operations

Business Health Checklist (US)

The areas CMB Core examines in an operational review of a US business — people, process, finance, compliance and technology.

CMB Insight · Getting found

Getting Found: Search & AI Search 2026 (US)

How US businesses get found in 2026 — across Google, AI answer engines (ChatGPT, Gemini, Copilot) and AI Overviews. Practical SEO + GEO (generative engine optimization).

CMB Insight · Guide

How to Price Your Services in North America

A plain-English pricing guide for US & Canadian small businesses: cost-plus vs value-based, sales tax, selling across state lines, and raising rates.

CMB Amplify · Guide

How to Choose a Marketing Partner in North America

A plain-English guide for US & Canadian small businesses choosing between DIY, a freelancer, or an agency — costs, contracts, and who owns your data.

CMB Amplify · Guide

Keep Customers Coming Back (North America)

A plain-English retention guide for US & Canadian small businesses: email, reviews, win-backs, CAN-SPAM vs CASL, and seasonal timing that works.

CMB Insight · Guide

The Small Business Marketing Guide (North America)

A plain-English marketing guide for US & Canadian small businesses — channels, budgets in US$, local SEO, reviews and seasonality, no jargon.

CMB Amplify · Guide

Build a Website That Wins Customers (North America)

A plain-English guide for US & Canadian small businesses: build a fast, accessible, ADA-aware website that turns visitors into real leads.

CMB Amplify · Guide

Social Media That Works for Small Businesses (North America)

A plain-English social media guide for US & Canadian small businesses — pick the right platforms, post realistically, and stay FTC-compliant.

Reference · Glossary

Marketing & Business Glossary

Plain-English definitions of the marketing, business and tax jargon you’ll meet — with instant search.

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