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Reports & guides

Practical, Australian-specific reports and guides from CM Beyer — read online, print, or download as a branded PDF. Free, and no email required.

CMB Insight · Marketing benchmarks

Australian Marketing Benchmarks 2026

Channel performance and spend benchmarks for Australian small and medium businesses, in A$. Drawn from CM Beyer client data and market research, Q4 2025 – Q1 2026.

CMB Amplify · Media planning

Channel Mix for Australian Campaigns 2026

How we plan and allocate media for Australian campaigns — search, social, BVOD/CTV, audio, OOH and retail media — across a large, low-density market.

CMB Core · Operations

Business Health Checklist (Australia)

The areas CMB Core examines in an operational review of an Australian business — people, process, finance, compliance and technology.

CMB Insight · Getting found

Getting Found: Search & AI Search 2026 (Australia)

How Australian businesses get found in 2026 — across Google, AI answer engines (ChatGPT, Gemini, Copilot) and AI Overviews. Practical SEO + GEO (generative engine optimisation).

CMB Insight · Guide

How to Price Your Services in Australia

A plain-English guide for Australian small businesses on setting service prices, handling GST, and staying on the right side of ACCC and Fair Trading rules.

CMB Amplify · Guide

How to Choose a Marketing Partner in Australia

A plain-English guide for Australian small businesses weighing up doing marketing yourself, hiring a freelancer, or bringing in an agency.

CMB Amplify · Guide

Keep Customers Coming Back (Australia)

A plain-English retention guide for Australian small businesses: work out what a customer is worth, email legally under the Spam Act, and win repeat trade.

CMB Insight · Guide

The Small Business Marketing Guide (Australia)

A plain-English marketing guide for Australian small businesses — where to start, what to spend in A$, and which channels actually work locally.

CMB Amplify · Guide

Build a Website That Wins Customers (Australia)

A plain-English guide for Australian small businesses on building a website that loads fast, builds trust and turns visitors into real enquiries.

CMB Amplify · Guide

Social Media That Works for Small Businesses (Australia)

A plain-English guide for Australian small businesses: pick the right platform, post consistently, stay on the right side of the Spam Act and ACCC, and measure what matters.

Reference · Glossary

Marketing & Business Glossary

Plain-English definitions of the marketing, business and tax jargon you’ll meet — with instant search.

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