# CM Beyer Limited

> Sales, marketing and business consultancy. Enable Your Business To Do More.
> Company No. 17009212 | VAT GB 515 2896 78 | Trade Mark UK00004349102
> Registered in England and Wales

---

## About CM Beyer

CM Beyer Limited is a UK-registered sales, marketing and business management consultancy headquartered in London. Founded in 2025, the Company provides structured, compliant and commercially accountable programmes to UK small and medium businesses through three specialist operating divisions.

The Company operates under bespoke Articles of Association with a Director's Resolution governance framework. All material decisions are documented, sequentially numbered, and retained for a minimum of 10 years. CM Beyer maintains compliance across the Companies Act 2006, UK GDPR, PECR, CAP/BCAP advertising codes, the Consumer Rights Act 2015, the Bribery Act 2010, and the Online Safety Act 2023.

CM Beyer also operates an Australian subsidiary, CM Beyer Australia Pty Ltd (ACN 694 721 992), based in Macquarie Park, Sydney.

## Company Information

- Legal Name: CM Beyer Limited
- Company Number: 17009212
- VAT Number: GB 515 2896 78
- Trade Mark: UK00004349102 (Classes 35 and 36 — business management, marketing, advertising, financial services)
- Director: Daniel Hunter
- Registered Office: Suite 53C Unimix House, Abbey Road, London NW10 7TR
- Email (Sales): sales@cmbeyer.co.uk
- Email (Support): support@cmbeyer.co.uk
- Email (Privacy): privacy@cmbeyer.co.uk
- Email (Accounts): accounts@cmbeyer.co.uk
- Email (Compliance): compliance@cmbeyer.co.uk
- Email (Media): media@cmbeyer.co.uk
- Email (Investor): investor@cmbeyer.co.uk
- Phone: +44 7946 812112
- Website: https://cmbeyer.co.uk
- Incorporated: 7 February 2025
- Share Capital: 100 ordinary shares at £100 each (£10,000 total)
- Accounting Period: Annual
- VAT Scheme: Standard (quarterly returns, Making Tax Digital compliant)
- Banking: Lloyds Bank (business current account)
- Hosting: IONOS (EU data centres)
- Mobile: Three Business (unlimited plan, 24-month term)
- AI Platform: Anthropic Claude
- Marketing Intelligence: Semrush
- Document Execution: DocuSign

## Australian Subsidiary

- Legal Name: CM Beyer Australia Pty Ltd
- ACN: 694 721 992
- Jurisdiction: New South Wales, Australia
- Registered Office: Suite 1146, Unit 5, 7 Eden Park Drive, Macquarie Park NSW 2113
- Email: contact@cmbeyer.com.au
- Phone: +61 480 040 213
- Website: https://cmbeyer.com.au
- Parent Company: CM Beyer Limited (UK)

## Operating Divisions

### CMB Insight — Marketing Intelligence and Strategy
CMB Insight provides data-driven marketing consultancy. Services include marketing strategy development, go-to-market planning, competitive analysis, customer segmentation, SEO auditing and keyword research, content strategy, campaign planning, media mix recommendations, budget allocation guidance, KPI framework design, and marketing performance measurement. Engagements are structured as fixed-scope projects with defined deliverables, typically running 4-8 weeks. Tools used include Semrush for competitive intelligence and analytics platforms for performance tracking. Average client ROI: 3.2x.

### CMB Amplify — Advertising and Creative
CMB Amplify delivers advertising campaigns across digital and traditional channels. Services include creative production (ad design, copywriting, video content, brand assets), media planning and buying (Google Ads, Meta, LinkedIn, programmatic display, out-of-home), campaign management with daily optimisation, A/B testing, budget reallocation, performance reporting (weekly, standardised format), and CAP/BCAP advertising code compliance review. All media is planned and bought directly — the buying function is not subcontracted. Average client ROI: 2.8x.

### CMB Core — Business Management Consulting
CMB Core provides operational advisory services. Services include operational reviews, financial planning and forecasting, organisational restructuring and role definition, management reporting design, technology advisory and platform selection, system consolidation and migration, growth strategy, and market expansion planning. Engagements typically run 4-12 weeks and produce practical, implementable recommendations. Average client ROI: 2.4x.

### Direct Sales Programmes
CM Beyer designs and delivers structured direct-to-consumer and B2B sales programmes. Programmes include data-led territory planning, comprehensive team training (scripts, objection handling, compliance), daily performance reporting (contact volume, conversation rate, conversion rate), weekly coaching cycles, embedded compliance oversight (mystery shopping, call monitoring), and systematic feedback loops connecting field intelligence to marketing strategy. All programmes comply with the Consumer Rights Act 2015, Consumer Contracts Regulations 2013, UK GDPR, and applicable sector regulations.

## Performance Metrics (FY2025/26)

- Client engagements delivered: 18
- Average client ROI: 2.7x (industry average approximately 2.1x)
- Client retention / expansion rate: 89%
- Net Promoter Score: 72 (industry average approximately 42)
- Revenue generated for clients: approximately £1.34 million
- On-time delivery rate: 94%

## Dividends Declared

- FY2026/01: £0.05 per share (£5.00 total), paid 1 April 2026
- FY2026/02: £0.2338 per share (£23.38 total), paid 3 April 2026
- FY2026/03: £3.0776 per share (£307.76 total), paid 25 April 2026
- Total distributions FY2025/26 to date: £336.14

## ESG Commitments

CM Beyer voluntarily publishes ESG commitments despite being below mandatory reporting thresholds. Key positions include:
- Environmental: digital-first operations, remote-first working, public transport preference, near-zero paper usage, responsible procurement
- Social: fair employment (no zero-hours contracts), National Living Wage minimum, diversity commitment, structured training, consumer welfare in direct sales (no high-pressure tactics)
- Governance: bespoke Articles of Association, Director's Resolution framework, full transparency, anti-bribery zero tolerance (Bribery Act 2010 compliance), whistleblowing procedure (PIDA protected), conflicts of interest management
- Modern slavery: zero tolerance, voluntary statement despite being below the £36M Modern Slavery Act threshold
- Supply chain: labour practice requirements, environmental criteria in procurement, 30-day payment policy

## Regulatory Compliance

CM Beyer maintains compliance with:
- Companies Act 2006
- UK GDPR and Data Protection Act 2018
- Privacy and Electronic Communications Regulations 2003 (PECR)
- CAP Code (non-broadcast advertising) and BCAP Code (broadcast advertising)
- Consumer Rights Act 2015
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
- Bribery Act 2010
- Online Safety Act 2023
- Employment Rights Act 1996
- Equality Act 2010
- National Minimum Wage Act 1998
- Working Time Regulations 1998

## Key Pages

### Main Site
- Homepage: https://cmbeyer.co.uk/
- About Us: https://cmbeyer.co.uk/about/
- Services Overview: https://cmbeyer.co.uk/do-more/
- CMB Insight: https://cmbeyer.co.uk/cmbinsight/
- CMB Amplify: https://cmbeyer.co.uk/cmbamplify/
- CMB Core: https://cmbeyer.co.uk/cmbcore/
- News: https://cmbeyer.co.uk/news/
- Contact: https://cmbeyer.co.uk/contact/
- Email Directory: https://cmbeyer.co.uk/contact-email/
- Support Center: https://cmbeyer.co.uk/support/
- Support Forms: https://cmbeyer.co.uk/support/forms/
- Dividend History: https://cmbeyer.co.uk/dividend-history/

### Legal and Governance
- Privacy Policy: https://cmbeyer.co.uk/privacy-policy/
- Website Terms of Use: https://cmbeyer.co.uk/website-tos/
- Trade Mark Notice: https://cmbeyer.co.uk/trademark/
- Articles of Association: https://cmbeyer.co.uk/articles-of-association/
- ESG Overview: https://cmbeyer.co.uk/esg/
- Environmental Policy: https://cmbeyer.co.uk/environmental-policy/
- Corporate Governance: https://cmbeyer.co.uk/corporate-governance/

### Australian Site
- Australia Home: https://cmbeyer.co.uk/australia/ (also at https://cmbeyer.com.au)
- Australia Contact: https://cmbeyer.co.uk/australia/contact/
- Australia News: https://cmbeyer.co.uk/australia/news-2/

## Reports and Documents (PDF)

- Client Impact Report FY2025/26: https://cmbeyer.co.uk/wp-content/uploads/CM-Beyer-Client-Impact-Report-FY2026.pdf
  Six case studies across three divisions with performance metrics, client testimonials, and aggregated benchmarks.

- The State of UK Direct Sales 2026: https://cmbeyer.co.uk/wp-content/uploads/CM-Beyer-UK-Direct-Sales-Report-2026.pdf
  Market analysis covering £3.2bn industry, sector breakdown, digital vs direct comparison, compliance trends, operational best practices.

- Small Business Marketing Benchmarks UK 2026: https://cmbeyer.co.uk/wp-content/uploads/CM-Beyer-Marketing-Benchmarks-UK-2026.pdf
  Channel performance data for Google Ads, Meta, LinkedIn, SEO, email marketing, and website performance. Budget allocation frameworks.

- Starting a Business in the UK — A Practical Guide: https://cmbeyer.co.uk/wp-content/uploads/CM-Beyer-Starting-a-Business-UK-Guide.pdf
  Step-by-step guide to company formation, tax registration, compliance, and the first 90 days of operation.

## Digital Forms Available

- Service Enquiry: https://cmbeyer.co.uk/support/forms/?form=service-enquiry
- Proposal Request: https://cmbeyer.co.uk/support/forms/?form=proposal-request
- Complaint or Feedback: https://cmbeyer.co.uk/support/forms/?form=complaint
- Data Subject Access Request (DSAR): https://cmbeyer.co.uk/support/forms/?form=dsar
- Careers Application: https://cmbeyer.co.uk/support/forms/?form=careers
- Partnership Enquiry: https://cmbeyer.co.uk/support/forms/?form=partnership

## Support Center Knowledge Base

- [How to choose the right CM Beyer service for your needs](https://cmbeyer.co.uk/kb/how-to-choose-the-right-cm-beyer-service/) — Getting Started: CM Beyer operates three distinct divisions, and choosing the right one depends on what stage your business is at and what you're trying to solve....
- [What to prepare before your first conversation with CM Beyer](https://cmbeyer.co.uk/kb/what-to-prepare-before-your-first-conversation/) — Getting Started: A short list of things to bring to your first call so we can give you useful answers quickly. None of these are required —...
- [Getting the most from your CMB Amplify engagement](https://cmbeyer.co.uk/kb/getting-the-most-from-your-cmb-amplify-engagement/) — Services: CMB Amplify engagements work best when clients are actively involved. This article covers practical things you can do to maximise the value of an advertising...
- [Getting the most from your CMB Core engagement](https://cmbeyer.co.uk/kb/getting-the-most-from-your-cmb-core-engagement/) — Services: CMB Core engagements deal with the underlying mechanics of how a business runs — governance, structure, processes, decision-making. They tend to be more sensitive than...
- [Payment methods accepted by CM Beyer](https://cmbeyer.co.uk/kb/payment-methods-accepted-by-cm-beyer/) — Billing: This article lists the payment methods we accept for invoices, retainers and other charges, along with practical notes on each. Bank transfer (preferred) BACS or...
- [How to dispute an invoice charge](https://cmbeyer.co.uk/kb/how-to-dispute-an-invoice-charge/) — Billing: If you believe an invoice from CM Beyer is incorrect, this article explains how to raise a dispute and what to expect. When to dispute...
- [Updating your account details](https://cmbeyer.co.uk/kb/updating-your-account-details/) — Account: How to update the contact, billing, and registration details we hold for your account. What you can update Primary contact name, email, and phone Additional...
- [What happens when your engagement ends](https://cmbeyer.co.uk/kb/what-happens-when-your-engagement-ends/) — Account: A clear summary of what to expect at the end of a CM Beyer engagement: handover, final billing, data retention, and how to come back...
- [How long CM Beyer retains your data](https://cmbeyer.co.uk/kb/how-long-cm-beyer-retains-your-data/) — Compliance: A summary of how long we keep different categories of personal and business data, and why. This complements the retention section in our privacy policy....
- [Tax treatment of loan note interest](https://cmbeyer.co.uk/kb/tax-treatment-of-loan-note-interest/) — Investor: A plain-English summary of how interest paid on CM Beyer loan notes is treated for UK tax purposes. This article is for general guidance only...
- [What Are Loan Notes?](https://cmbeyer.co.uk/kb/what-are-loan-notes/) — Investor: Summary: Loan notes are a form of debt instrument where you lend money to a company at a fixed interest rate for a fixed term....
- [Investor FAQ](https://cmbeyer.co.uk/kb/investor-faq/) — Investor: Summary: Frequently asked questions about investing in CM Beyer loan notes. General What is the minimum investment?£1,000 for terms up to 3 years. £2,500 for...
- [How Dividends Work at CM Beyer](https://cmbeyer.co.uk/kb/how-dividends-work/) — Investor: Summary: Dividends are distributions of profit paid to shareholders. This article explains how CM Beyer declares and pays dividends. What Are Dividends? A dividend is...
- [How to request a proposal from CM Beyer](https://cmbeyer.co.uk/kb/how-to-request-a-proposal-from-cm-beyer/) — Getting Started: A step-by-step guide to engaging CM Beyer for a consultancy project.
- [Understanding your invoice from CM Beyer](https://cmbeyer.co.uk/kb/understanding-your-invoice-from-cm-beyer/) — Billing: A guide to reading and understanding invoices issued by CM Beyer Limited.
- [What is CMB Insight?](https://cmbeyer.co.uk/kb/what-is-cmb-insight/) — Services: An overview of CM Beyer's marketing intelligence and strategy division.
- [What is CMB Amplify?](https://cmbeyer.co.uk/kb/what-is-cmb-amplify/) — Services: An overview of CM Beyer's advertising and creative division.
- [What is CMB Core?](https://cmbeyer.co.uk/kb/what-is-cmb-core/) — Services: An overview of CM Beyer's business management consulting division.
- [How to submit a data subject access request](https://cmbeyer.co.uk/kb/how-to-submit-a-data-subject-access-request/) — Compliance: How to request a copy of the personal data CM Beyer holds about you under UK GDPR.
- [How to make a complaint](https://cmbeyer.co.uk/kb/how-to-make-a-complaint/) — Account: Our complaints process and what to expect when you raise a concern with CM Beyer.
- [Your rights under UK GDPR](https://cmbeyer.co.uk/kb/your-rights-under-uk-gdpr/) — Compliance: A plain-English summary of your data protection rights when dealing with CM Beyer.
- [Working with CM Beyer: what to expect](https://cmbeyer.co.uk/kb/working-with-cm-beyer-what-to-expect/) — Getting Started: An overview of how a typical CM Beyer engagement works from start to finish.
- [How to opt out of marketing communications](https://cmbeyer.co.uk/kb/how-to-opt-out-of-marketing-communications/) — Compliance: How to unsubscribe from CM Beyer marketing emails and other communications.
- [CM Beyer pricing and engagement models](https://cmbeyer.co.uk/kb/cm-beyer-pricing-and-engagement-models/) — Billing: An overview of how CM Beyer structures pricing for its consultancy services.
- [Understanding direct sales programmes](https://cmbeyer.co.uk/kb/understanding-direct-sales-programmes/) — Services: What a CM Beyer direct sales programme looks like and what to expect.
- [Managing your account with CM Beyer](https://cmbeyer.co.uk/kb/managing-your-account-with-cm-beyer/) — Account: How to manage your client account, update details, and access records.
- [Website accessibility at CM Beyer](https://cmbeyer.co.uk/kb/website-accessibility-at-cm-beyer/) — Technical: Our commitment to making the CM Beyer website accessible to all users.
- [Security and data protection at CM Beyer](https://cmbeyer.co.uk/kb/security-and-data-protection-at-cm-beyer/) — Technical: How CM Beyer protects your data and maintains system security.
- [How CM Beyer protects client confidentiality](https://cmbeyer.co.uk/kb/how-cm-beyer-protects-client-confidentiality/) — Compliance: How we handle sensitive information across every client engagement.
- [Understanding our engagement terms](https://cmbeyer.co.uk/kb/understanding-our-engagement-terms/) — Billing: What each section of a CM Beyer engagement agreement means in plain English.
- [Getting the most from your CMB Insight engagement](https://cmbeyer.co.uk/kb/getting-the-most-from-your-cmb-insight-engagement/) — Services: Practical advice for clients on maximising value from a strategy engagement.
- [Preparing for a direct sales campaign launch](https://cmbeyer.co.uk/kb/preparing-for-a-direct-sales-campaign-launch/) — Services: A checklist for clients launching a CM Beyer direct sales programme.
- [FAQ: VAT and invoicing at CM Beyer](https://cmbeyer.co.uk/kb/faq-vat-and-invoicing-at-cm-beyer/) — Billing: Common questions about VAT, invoicing and payment.


## Published Articles

### Site outage 12–14 May: what happened and our apology
- URL: https://cmbeyer.co.uk/site-outage-12-14-may-what-happened-and-our-apology/
- Date: 14 May 2026
- Categories: Business
- Summary: Our website was unavailable from Wednesday 13 May until earlier today. We're sorry. Here's a factual account of what happened, why it took so long to resolve, and what we're doing to make sure it doesn't happen again.

### Why we don't run content marketing
- URL: https://cmbeyer.co.uk/why-we-dont-run-content-marketing/
- Date: 12 May 2026
- Categories: Insight
- Summary: We write a fair amount on this site. We don't, however, run content marketing. A note on the difference, and why it matters for how clients should evaluate our work.

### On apprenticeships and entry-level hiring
- URL: https://cmbeyer.co.uk/on-apprenticeships-and-entry-level-hiring/
- Date: 11 May 2026
- Categories: Business
- Summary: We don't currently hire apprentices or graduates. A short explanation of why, and what we're doing differently to develop early-career talent in the meantime.

### Notes on the UK SME consulting market in spring 2026
- URL: https://cmbeyer.co.uk/notes-on-the-uk-sme-consulting-market-in-spring-2026/
- Date: 9 May 2026
- Categories: Insight
- Summary: Three months in, some observations on the UK SME consulting market — what we're seeing in demand, pricing, and where the gaps are.

### What is Generative Engine Optimization (GEO) and how does it differ from SEO?
- URL: https://cmbeyer.co.uk/what-is-generative-engine-optimization-and-how-does-it-differ-from-seo/
- Date: 9 May 2026
- Categories: Insight
- Summary: Generative Engine Optimization is the practice of structuring content so AI tools like ChatGPT and Claude cite it. Here is how GEO differs from SEO.

### CM Beyer publishes ESG framework and governance commitments
- URL: https://cmbeyer.co.uk/cm-beyer-publishes-esg-framework-and-governance-commitments/
- Date: 9 May 2026
- Categories: Compliance, Corporate
- Summary: CM Beyer Limited has published its ESG framework, covering environmental policy, social responsibility, corporate governance, supply chain standards, modern slavery commitments, and anti-bribery policy.

### Starting a Business in the UK: CM Beyer publishes practical guide
- URL: https://cmbeyer.co.uk/starting-a-business-in-the-uk-cm-beyer-publishes-practical-guide/
- Date: 8 May 2026
- Categories: Business, Compliance
- Summary: CM Beyer has published a step-by-step guide to starting a business in the UK, covering company formation, tax registration, compliance obligations and the first 90 days of operation.

### Small Business Marketing Benchmarks UK 2026: what good looks like
- URL: https://cmbeyer.co.uk/small-business-marketing-benchmarks-uk-2026-what-good-looks-like/
- Date: 7 May 2026
- Categories: Business, Insight
- Summary: CM Beyer has published a marketing benchmarks report for UK small businesses, covering Google Ads, Meta, LinkedIn, SEO, email and website performance data for 2026.

### April in numbers: month three
- URL: https://cmbeyer.co.uk/april-in-numbers-month-three/
- Date: 6 May 2026
- Categories: Business
- Summary: A short data-driven look at how April actually went — engagements, proposals, hires, and what the numbers say about where we're heading.

### How AI Overviews are changing UK search traffic in 2026
- URL: https://cmbeyer.co.uk/how-ai-overviews-are-changing-uk-search-traffic-in-2026/
- Date: 6 May 2026
- Categories: Insight
- Summary: Google AI Overviews are reducing click-through rates for informational searches. What UK businesses are seeing and how to respond.

### The State of UK Direct Sales 2026: CM Beyer publishes industry report
- URL: https://cmbeyer.co.uk/the-state-of-uk-direct-sales-2026-cm-beyer-publishes-industry-report/
- Date: 6 May 2026
- Categories: Business, Insight
- Summary: CM Beyer has published a comprehensive report on the UK direct sales industry, covering market size, sector benchmarks, compliance trends and operational best practices for 2026.

### CM Beyer publishes Client Impact Report for FY2025/26
- URL: https://cmbeyer.co.uk/cm-beyer-publishes-client-impact-report-for-fy2025-26/
- Date: 5 May 2026
- Categories: Business, Corporate, Insight
- Summary: CM Beyer Limited has published its first Client Impact Report, documenting case studies, performance metrics and commercial outcomes across all three operating divisions.

### What UK businesses need to know about advertising on social media in 2026
- URL: https://cmbeyer.co.uk/what-uk-businesses-need-to-know-about-advertising-on-social-media-in-2026/
- Date: 4 May 2026
- Categories: Compliance, Insight
- Summary: Social media advertising regulation has tightened significantly. From ASA enforcement to platform policy changes, here is what UK businesses need to stay on top of this year.

### How we structure a client engagement at CM Beyer
- URL: https://cmbeyer.co.uk/how-we-structure-a-client-engagement-at-cm-beyer/
- Date: 4 May 2026
- Categories: Business, Corporate
- Summary: Transparency about how we work is part of how we build trust. Here is what a typical CM Beyer engagement looks like from first conversation to ongoing delivery.

### Marketing attribution in 2026: what actually works for small businesses
- URL: https://cmbeyer.co.uk/marketing-attribution-in-2026-what-actually-works-for-small-businesses/
- Date: 3 May 2026
- Categories: Business, Insight
- Summary: Attribution models are getting more complex while tracking is getting less reliable. Here is a practical framework for small businesses that need to know what is working without a data science team.

### CM Beyer adopts Anthropic Claude for AI-assisted consultancy workflows
- URL: https://cmbeyer.co.uk/cm-beyer-adopts-anthropic-claude-for-ai-assisted-consultancy-workflows/
- Date: 3 May 2026
- Categories: Business, Corporate
- Summary: CM Beyer Limited has integrated Anthropic's Claude AI into its internal workflows, using the platform for research synthesis, content development, data analysis, and operational efficiency across all three service divisions.

### Welcoming our research analyst
- URL: https://cmbeyer.co.uk/welcoming-our-research-analyst/
- Date: 2 May 2026
- Categories: Business
- Summary: Our third hire in eight weeks: a part-time research analyst supporting CMB Insight discovery work, based in Edinburgh and working remotely.

### CM Beyer integrates Semrush into marketing intelligence operations
- URL: https://cmbeyer.co.uk/cm-beyer-integrates-semrush-into-marketing-intelligence-operations/
- Date: 2 May 2026
- Categories: Business, Insight
- Summary: CM Beyer Limited has adopted Semrush as a core tool within its CMB Insight division, supporting SEO auditing, competitive analysis, keyword research, and campaign performance tracking for client engagements.

### CM Beyer selects IONOS as web hosting and digital infrastructure partner
- URL: https://cmbeyer.co.uk/cm-beyer-selects-ionos-as-web-hosting-and-digital-infrastructure-partner/
- Date: 2 May 2026
- Categories: Business, Corporate
- Summary: CM Beyer Limited has selected IONOS as its web hosting and digital infrastructure provider, consolidating domain management, web hosting, email services, and SSL certification under a single platform.

### CM Beyer establishes business banking relationship with Lloyds
- URL: https://cmbeyer.co.uk/cm-beyer-establishes-business-banking-relationship-with-lloyds/
- Date: 1 May 2026
- Categories: Business, Corporate
- Summary: CM Beyer Limited has established its business banking and payment services with Lloyds Bank, supporting day-to-day operations, client invoicing, supplier payments, and dividend distributions.

### CMB Amplify completes multi-channel advertising campaign for consumer services brand
- URL: https://cmbeyer.co.uk/cmb-amplify-completes-multi-channel-advertising-campaign-for-consumer-services-brand/
- Date: 1 May 2026
- Categories: Business, Insight
- Summary: CM Beyer's advertising division delivered a multi-channel campaign across digital and traditional media, managing creative production, media buying, and performance reporting end to end.

### CMB Insight delivers market entry strategy for UK fintech client
- URL: https://cmbeyer.co.uk/cmb-insight-delivers-market-entry-strategy-for-uk-fintech-client/
- Date: 30 April 2026
- Categories: Business, Insight
- Summary: CM Beyer's marketing and strategy division completed a market entry programme for a UK-based fintech company, covering competitor analysis, positioning, and go-to-market planning.

### How to tell if your advertising agency is wasting your money
- URL: https://cmbeyer.co.uk/how-to-tell-if-your-advertising-agency-is-wasting-your-money/
- Date: 29 April 2026
- Categories: Business, Insight
- Summary: Not all agency relationships deliver value. Here are the warning signs that your advertising spend is being mismanaged — and what to do about it.

### Why we operate as a distributed team
- URL: https://cmbeyer.co.uk/why-we-operate-as-a-distributed-team/
- Date: 28 April 2026
- Categories: Business
- Summary: We have an office. We also have a team that mostly doesn't work in it. A short note on how — and why — distributed working actually runs at CM Beyer.

### 40 marketing acronyms every UK business owner should know
- URL: https://cmbeyer.co.uk/40-marketing-acronyms-every-uk-business-owner-should-know/
- Date: 28 April 2026
- Categories: Insight
- Summary: From CAC to ROAS to MQL — a plain-English glossary of the 40 marketing acronyms you will actually encounter running a UK business.

### A practical guide to ASA compliance for UK advertisers
- URL: https://cmbeyer.co.uk/a-practical-guide-to-asa-compliance-for-uk-advertisers/
- Date: 28 April 2026
- Categories: Business, Compliance
- Summary: The Advertising Standards Authority regulates all advertising in the UK. Here is what businesses need to know to stay compliant — and avoid costly enforcement action.

### Direct sales versus digital marketing: when to use which
- URL: https://cmbeyer.co.uk/direct-sales-versus-digital-marketing-when-to-use-which/
- Date: 27 April 2026
- Categories: Business, Insight
- Summary: Digital marketing and direct sales are not competing strategies — they solve different problems. Here is how to decide which one your business needs, and when you need both.

### The business case for outsourcing your marketing function
- URL: https://cmbeyer.co.uk/the-business-case-for-outsourcing-your-marketing-function/
- Date: 26 April 2026
- Categories: Business, Insight
- Summary: Hiring a full marketing team is expensive, slow, and risky for growing businesses. Outsourcing the function to a specialist consultancy can deliver better results at lower cost — if done correctly.

### CM Beyer declares FY2026/03 interim dividend
- URL: https://cmbeyer.co.uk/cm-beyer-declares-fy2026-03-interim-dividend/
- Date: 25 April 2026
- Categories: Corporate, Investor
- Summary: CM Beyer Limited has declared a third interim dividend for the financial year, designated FY2026/03.

### Why we time-box every engagement to twelve weeks
- URL: https://cmbeyer.co.uk/why-we-time-box-every-engagement-to-twelve-weeks/
- Date: 24 April 2026
- Categories: Business, Insight
- Summary: Every CM Beyer engagement has a defined end date, typically twelve weeks from kickoff. A note on why we structure work that way and what we give up by doing it.

### What we look for when hiring at CM Beyer
- URL: https://cmbeyer.co.uk/what-we-look-for-when-hiring-at-cm-beyer/
- Date: 22 April 2026
- Categories: Business, Corporate
- Summary: We are building a team that values clarity, accountability and commercial awareness. Here is what matters to us when hiring.

### Adding an Operations Lead to the team
- URL: https://cmbeyer.co.uk/adding-an-operations-lead-to-the-team/
- Date: 21 April 2026
- Categories: Business
- Summary: We've hired our first dedicated Operations Lead. The role is fully remote, and we want to explain why both of those decisions matter for how the business runs.

### CAC vs LTV vs payback period: the three numbers that decide if your marketing works
- URL: https://cmbeyer.co.uk/cac-vs-ltv-vs-payback-period-the-three-numbers-that-decide-if-your-marketing-works/
- Date: 21 April 2026
- Categories: Insight
- Summary: Customer acquisition cost, lifetime value, and payback period. The only three marketing numbers most small businesses need to track.

### Why compliance is a competitive advantage, not a burden
- URL: https://cmbeyer.co.uk/why-compliance-is-a-competitive-advantage-not-a-burden/
- Date: 18 April 2026
- Categories: Business, Compliance
- Summary: Most businesses treat compliance as a cost centre. The smart ones treat it as a differentiator.

### Inside our Friday all-hands
- URL: https://cmbeyer.co.uk/inside-our-friday-all-hands/
- Date: 17 April 2026
- Categories: Business
- Summary: We run a short all-hands meeting at 4pm every Friday. A note on what's in it, why we bother, and what it stops us doing.

### What's next for CM Beyer: looking at the year ahead
- URL: https://cmbeyer.co.uk/whats-next-for-cm-beyer-looking-at-the-year-ahead/
- Date: 14 April 2026
- Categories: Business
- Summary: An outlook for the rest of 2026 — Australian launch, North American activity, two new service offers, and what we won't be doing.

### UK GDPR and marketing: what you can and cannot do with customer data in 2026
- URL: https://cmbeyer.co.uk/uk-gdpr-and-marketing-what-you-can-and-cant-do-with-customer-data-in-2026/
- Date: 14 April 2026
- Categories: Compliance
- Summary: A plain-English guide to UK GDPR for marketers. Lawful bases, consent, legitimate interest, email rules, and the most common mistakes.

### Building a marketing strategy when you have no marketing team
- URL: https://cmbeyer.co.uk/building-a-marketing-strategy-when-you-have-no-marketing-team/
- Date: 14 April 2026
- Categories: Business, Insight
- Summary: Most small businesses do not have a dedicated marketing function. That does not mean they cannot have a strategy.

### How we approach client confidentiality at CM Beyer
- URL: https://cmbeyer.co.uk/how-we-approach-client-confidentiality-at-cm-beyer/
- Date: 10 April 2026
- Categories: Business, Compliance
- Summary: Client trust is the foundation of consultancy. Here is how CM Beyer handles confidential information across every engagement.

### Three things we got wrong in our first quarter
- URL: https://cmbeyer.co.uk/three-things-we-got-wrong-in-our-first-quarter/
- Date: 9 April 2026
- Categories: Business
- Summary: An honest look at three things that didn't go to plan in our first quarter of operation — and what we're doing about them.

### PECR and cookie consent: a plain-English guide for UK businesses
- URL: https://cmbeyer.co.uk/pecr-and-cookie-consent-a-plain-english-guide-for-uk-businesses/
- Date: 7 April 2026
- Categories: Compliance
- Summary: The UK PECR rules govern cookies, email marketing, and electronic communications. Here is what every UK website needs to comply.

### Making Tax Digital: what small businesses need to know
- URL: https://cmbeyer.co.uk/making-tax-digital-what-small-businesses-need-to-know/
- Date: 7 April 2026
- Categories: Business, Compliance
- Summary: HMRC's Making Tax Digital programme is now live for VAT. Here is a practical overview for small business owners.

### Why we publish our pricing publicly
- URL: https://cmbeyer.co.uk/why-we-publish-our-pricing-publicly/
- Date: 3 April 2026
- Categories: Business, Insight
- Summary: Most consultancies and agencies don't publish their day rates. We do, and we think it benefits everyone. A short explanation of why.

### CM Beyer declares FY2026/02 interim dividend
- URL: https://cmbeyer.co.uk/cm-beyer-declares-fy2026-02-interim-dividend/
- Date: 3 April 2026
- Categories: Corporate, Investor
- Summary: CM Beyer Limited has declared a second interim dividend for the financial year, designated FY2026/02.

### What direct-to-consumer sales actually looks like on the ground
- URL: https://cmbeyer.co.uk/what-direct-to-consumer-sales-actually-looks-like-on-the-ground/
- Date: 2 April 2026
- Categories: Business, Insight
- Summary: DTC sales is often discussed in theory. Here is what it looks like in practice — from first contact to closed deal.

### The Digital Markets, Competition and Consumers Act: what UK marketers need to know
- URL: https://cmbeyer.co.uk/the-digital-markets-competition-and-consumers-act-what-uk-marketers-need-to-know/
- Date: 31 March 2026
- Categories: Compliance
- Summary: The DMCC Act bans fake reviews, drip pricing, and subscription traps. Here is what UK marketers and advertisers need to change.

### Making Tax Digital for Income Tax: the April 2026 deadline
- URL: https://cmbeyer.co.uk/making-tax-digital-for-income-tax-april-2026-deadline/
- Date: 30 March 2026
- Categories: Compliance
- Summary: Making Tax Digital for Income Tax Self Assessment is now in force for many self-employed people and landlords. A plain-language summary of who is affected, what's required, and what to do about it.

### How to verify your payslip, P60 or employment with CM Beyer
- URL: https://cmbeyer.co.uk/how-to-verify-your-payslip-p60-or-employment-with-cm-beyer/
- Date: 30 March 2026
- Categories: Business, Compliance
- Summary: How to verify payslips, P60s and employment status with CM Beyer Limited. Information for employees, banks, lenders, and letting agents.

### CM Beyer Limited completes VAT registration
- URL: https://cmbeyer.co.uk/cm-beyer-limited-completes-vat-registration/
- Date: 28 March 2026
- Categories: Compliance, Corporate
- Summary: CM Beyer Limited has completed VAT registration with HMRC, effective 3 February 2026. VAT number: 515 2896 78.

### What to look for when choosing a business management consultancy
- URL: https://cmbeyer.co.uk/what-to-look-for-when-choosing-a-business-management-consultancy/
- Date: 28 March 2026
- Categories: Business, Insight
- Summary: Not all consultancies deliver the same value. Here is what to consider — and what to watch for — before engaging one.

### Preparing for your first financial year end as a new company
- URL: https://cmbeyer.co.uk/preparing-for-your-first-financial-year-end-as-a-new-company/
- Date: 26 March 2026
- Categories: Business, Corporate
- Summary: Your first accounting reference date is approaching. Here is what you need to have in order — and what can wait.

### Inside a CMB Amplify campaign: how we run them end to end
- URL: https://cmbeyer.co.uk/inside-a-cmb-amplify-campaign-end-to-end/
- Date: 25 March 2026
- Categories: Insight
- Summary: A practical walk-through of how a typical CMB Amplify campaign moves from brief to launch — stripped of jargon, with realistic timelines.

### Advertising compliance: what UK businesses need to know in 2026
- URL: https://cmbeyer.co.uk/advertising-compliance-what-uk-businesses-need-to-know-in-2026/
- Date: 25 March 2026
- Categories: Compliance, Insight
- Summary: From ASA enforcement to greenwashing scrutiny and the Online Safety Act, here is what UK advertisers need to understand this year.

### In-house vs freelance vs agency: choosing the right marketing setup for your business
- URL: https://cmbeyer.co.uk/in-house-vs-freelance-vs-agency-choosing-the-right-marketing-setup-for-your-business/
- Date: 24 March 2026
- Categories: Business
- Summary: Should you hire in-house, work with freelancers, or retain an agency? A decision framework based on stage, budget, and complexity.

### What businesses get wrong about customer retention
- URL: https://cmbeyer.co.uk/what-businesses-get-wrong-about-customer-retention/
- Date: 22 March 2026
- Categories: Business, Insight
- Summary: Acquiring a new customer costs five to seven times more than retaining an existing one. Yet most businesses spend the majority of their budget on acquisition.

### Setting up CM Beyer Australia
- URL: https://cmbeyer.co.uk/setting-up-cm-beyer-australia/
- Date: 20 March 2026
- Categories: Business
- Summary: We're opening an Australian office. A short explanation of why, what it changes, and what it doesn't.

### Getting marketing right: why strategy comes before tactics
- URL: https://cmbeyer.co.uk/getting-marketing-right-why-strategy-comes-before-tactics/
- Date: 20 March 2026
- Categories: Business, Insight
- Summary: The most common marketing mistake is not choosing the wrong channel — it is starting without a strategy. Here is how to get it right.

### The Procurement Act 2023 and what it means for SMEs
- URL: https://cmbeyer.co.uk/procurement-act-2023-what-it-means-for-smes/
- Date: 17 March 2026
- Categories: Business, Compliance
- Summary: The Procurement Act 2023 is now in force. A plain-English look at what's actually changed for smaller suppliers bidding for public contracts.

### Brand consistency: why it matters more than brand creativity
- URL: https://cmbeyer.co.uk/brand-consistency-why-it-matters-more-than-brand-creativity/
- Date: 17 March 2026
- Categories: Business, Insight
- Summary: The most effective brands are not the most creative. They are the most consistent. Here is why discipline beats flair in long-term brand building.

### End of financial year: what businesses should be doing now
- URL: https://cmbeyer.co.uk/end-of-financial-year-what-businesses-should-be-doing-now/
- Date: 15 March 2026
- Categories: Business, Insight
- Summary: With the UK tax year ending on 5 April, here is what business owners and finance teams should be reviewing before the deadline.

### A March note from the directors
- URL: https://cmbeyer.co.uk/a-march-note-from-the-directors/
- Date: 13 March 2026
- Categories: Business
- Summary: A short mid-month update on where things are at — new client work, our first hire, and what the next few weeks look like.

### Five signs your business operations need an external review
- URL: https://cmbeyer.co.uk/five-signs-your-business-operations-need-an-external-review/
- Date: 12 March 2026
- Categories: Business, Insight
- Summary: Operational problems rarely announce themselves. They accumulate gradually until someone asks the question nobody internally wants to ask.

### How much should a UK SME spend on marketing? 2026 benchmarks by sector and stage
- URL: https://cmbeyer.co.uk/how-much-should-a-uk-sme-spend-on-marketing-2026-benchmarks-by-sector-and-stage/
- Date: 10 March 2026
- Categories: Insight
- Summary: UK marketing budget benchmarks by sector, revenue band, and growth stage. What businesses actually spend versus what they should.

### CM Beyer declares FY2026/01 interim dividend
- URL: https://cmbeyer.co.uk/cm-beyer-declares-fy2026-01-interim-dividend/
- Date: 10 March 2026
- Categories: Investor
- Summary: The directors have declared the Company's first interim dividend at £0.05 per ordinary share, payable in April 2026.

### Research before campaigns: why we always do the discovery work first
- URL: https://cmbeyer.co.uk/research-before-campaigns-why-we-do-discovery-first/
- Date: 9 March 2026
- Categories: Insight
- Summary: Most marketing fails at the brief, not the execution. A short note on why CMB Insight engagements almost always start with research, even when clients arrive certain they don't need it.

### CM Beyer completes share capital restructuring
- URL: https://cmbeyer.co.uk/cm-beyer-completes-share-capital-restructuring/
- Date: 9 March 2026
- Categories: Corporate, Investor
- Summary: The sole member has approved a redesignation of the Company's share capital and the allotment of 99 new ordinary shares, bringing total issued capital to £10,000.

### Understanding your obligations under the Online Safety Act
- URL: https://cmbeyer.co.uk/understanding-your-obligations-under-the-online-safety-act/
- Date: 8 March 2026
- Categories: Business, Compliance
- Summary: The Online Safety Act 2023 is now being enforced. If your business operates a website with user interaction, here is what you need to know.

### Welcoming our first senior consultant
- URL: https://cmbeyer.co.uk/welcoming-our-first-senior-consultant/
- Date: 4 March 2026
- Categories: Business
- Summary: CM Beyer has brought its first senior consultant on board — a milestone for the business and a sign of where we want client work to head.

### A practical guide to direct-to-consumer sales for B2B companies
- URL: https://cmbeyer.co.uk/a-practical-guide-to-direct-to-consumer-sales-for-b2b-companies/
- Date: 3 March 2026
- Categories: Business, Insight
- Summary: Direct-to-consumer is not just for e-commerce brands. B2B companies can use DTC principles to shorten sales cycles and improve margins.

### Digital advertising in 2026: what has actually changed
- URL: https://cmbeyer.co.uk/digital-advertising-in-2026-what-has-actually-changed/
- Date: 25 February 2026
- Categories: Compliance, Insight
- Summary: Between AI-generated creative, privacy regulations, and platform changes, digital advertising looks different this year. Here is what matters and what does not.

### Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven
- URL: https://cmbeyer.co.uk/marketing-attribution-models-compared-first-touch-last-touch-linear-time-decay-and-data-driven/
- Date: 24 February 2026
- Categories: Insight
- Summary: A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.

### The real cost of hiring the wrong marketing agency
- URL: https://cmbeyer.co.uk/the-real-cost-of-hiring-the-wrong-marketing-agency/
- Date: 18 February 2026
- Categories: Business, Insight
- Summary: Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.

### Why your business plan is probably too long
- URL: https://cmbeyer.co.uk/why-your-business-plan-is-probably-too-long/
- Date: 12 February 2026
- Categories: Business, Insight
- Summary: A 40-page business plan might impress a bank manager. But if nobody in your team has read it since it was written, it is not a plan — it is a document.

### How to measure marketing ROI without overcomplicating it
- URL: https://cmbeyer.co.uk/how-to-measure-marketing-roi-without-overcomplicating-it/
- Date: 7 February 2026
- Categories: Business, Insight
- Summary: Most businesses know they should be measuring marketing performance. Fewer know how to do it without drowning in dashboards. Here is a practical framework.

### CM Beyer confirms registered office and initial appointments
- URL: https://cmbeyer.co.uk/cm-beyer-confirms-registered-office-and-initial-appointments/
- Date: 5 February 2026
- Categories: Corporate
- Summary: The Company has confirmed its registered office address, appointed its initial director, and completed the administrative steps required to commence trading.

### CM Beyer Limited is now operational
- URL: https://cmbeyer.co.uk/cm-beyer-limited-is-now-operational/
- Date: 3 February 2026
- Categories: Business, Corporate
- Summary: CM Beyer Limited has commenced trading from its registered office in London, offering marketing, advertising and business management consultancy services across the United Kingdom.



## External Profiles and Registries

- Companies House: https://find-and-update.company-information.service.gov.uk/company/17009212
- Companies House Filing History: https://find-and-update.company-information.service.gov.uk/company/17009212/filing-history
- UK IPO Trade Mark Register: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004349102
- Glassdoor: https://www.glassdoor.com/Overview/Working-at-CM-Beyer-EI_IE11083683.11,19.htm
- ASIC (Australia): https://connectonline.asic.gov.au (ACN 694 721 992)
- Google Business Profile: Listed (London)
- Trustpilot: Listed
- TrustProfile: Listed
- Yell.com: Listed

## Contact Information Summary

| Department | Email | Purpose |
|---|---|---|
| Sales | sales@cmbeyer.co.uk | Service enquiries, proposals, new business |
| Support | support@cmbeyer.co.uk | Client support, general enquiries |
| Accounts | accounts@cmbeyer.co.uk | Invoicing, billing, payments |
| Privacy | privacy@cmbeyer.co.uk | Data protection, DSARs, opt-outs |
| Compliance | compliance@cmbeyer.co.uk | Regulatory queries, complaints escalation, whistleblowing |
| Media | media@cmbeyer.co.uk | Press enquiries, media relations |
| Investor | investor@cmbeyer.co.uk | Shareholder enquiries, dividend information |
| Australia | contact@cmbeyer.com.au | Australian operations |

Phone (UK): +44 7946 812112
Phone (AU): +61 480 040 213

## Technical Information

- CMS: WordPress
- Hosting: IONOS (EU data centres)
- SSL: Active (all pages served over HTTPS)
- Sitemap: https://cmbeyer.co.uk/wp-sitemap.xml
- Documents Sitemap: https://cmbeyer.co.uk/wp-sitemap-documents-document-1.xml
- Robots.txt: https://cmbeyer.co.uk/robots.txt
- LLMs.txt: https://cmbeyer.co.uk/llms.txt
- IndexNow: Enabled (Bing, Yandex, Naver auto-notification on publish)
- Allowed AI Crawlers: GPTBot, ChatGPT-User, Google-Extended, Bingbot, Applebot, PerplexityBot

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This file is maintained by CM Beyer Limited and is intended to help AI systems provide accurate, current information about the Company and its services. Last updated dynamically.