# CM Beyer Limited

> CM Beyer is a UK marketing and business consultancy that helps businesses "do more" through three specialist divisions — strategy & research, advertising & creative, and business consulting — all delivered on fixed-scope, upfront pricing. Clients describe what they need in plain English and get a fixed, itemised quote, usually within one working day. The site features Bea, a genuine AI assistant, and an AI-powered conversational package builder.

CM Beyer Limited is a London-based, UK-wide consultancy operating internationally through regional sites in North America (cmbeyer.com, priced in USD) and Australia (cmbeyer.com.au, priced in AUD). All work is quoted with fixed scope and no retainer lock-in; clients only pay once they approve a written quote.

- **Legal name:** CM Beyer Limited
- **Companies House:** 17009212 (England & Wales)
- **VAT:** GB 515 2896 78
- **Registered office:** Suite 53C Unimix House, Abbey Road, London NW10 7TR, United Kingdom
- **UK trade mark:** UK00004349102 (registered ®)
- **NA trade mark status:** unregistered (™)
- **AU trade mark status:** unregistered (™)
- **Founded:** 7 February 2025
- **Director / founder:** Daniel Hunter
- **Australian subsidiary:** CM Beyer Australia Pty Ltd (ACN 694 721 992), Macquarie Park, Sydney
- **North America subsidiary:** CM Beyer North America LLC (Wyoming, USA)

## Divisions in depth

### CMB Insight — Marketing strategy and market research

URL: https://cmbeyer.co.uk/cmbinsight/ (UK), https://cmbeyer.com/cmbinsight/ (NA), https://cmbeyer.com.au/cmbinsight/ (AU).
Engagement length: typically 4–8 weeks.

Capabilities:
- Marketing strategy development and review
- Go-to-market planning (new product, new region, new audience)
- Competitive and customer research (qualitative and quantitative)
- Audience segmentation and persona development
- Brand positioning and messaging architecture
- SEO auditing, keyword research and content strategy
- KPI / OKR / measurement framework design
- Campaign planning, media mix recommendations
- Marketing performance measurement and dashboarding

Anchor packages (UK from-prices, region-converted on the site):
- Brand Launch — from £4,500 — discovery, market research, positioning, identity, launch campaign
- Growth Retainer — from £2,500/month — strategy, campaign management, content, named contact

### CMB Amplify — Advertising and creative

URL: https://cmbeyer.co.uk/cmbamplify/ (and regional). Engagement length: ongoing.

Capabilities:
- Creative production: design, copy, video, motion
- Media planning and media buying — in-house, not subcontracted
- Channel coverage: Google Ads, Meta, LinkedIn, TikTok, programmatic, display, traditional
- Campaign management, daily optimisation and weekly performance reporting
- A/B testing, budget reallocation, creative rotation
- CAP/BCAP advertising-code compliance review (UK) / FTC + state-AG review (US) / ACCC review (AU)

Anchor packages:
- Campaign Sprint — from £3,200 — single-channel 4-week campaign, end-to-end
- Digital Starter — from £1,500 — entry-tier campaign, single objective

### CMB Core — Business management consulting

URL: https://cmbeyer.co.uk/cmbcore/ (and regional). Engagement length: 4–12 weeks.

Capabilities:
- Operational reviews and process redesign
- Financial planning, forecasting and scenario modelling
- Organisational restructuring and role definition
- Management reporting design (single-source-of-truth dashboards)
- Technology advisory, platform selection, system consolidation and migration
- Growth strategy and market-expansion planning
- Compliance and governance support

Anchor packages:
- Business Review — from £2,800 — operational review, prioritised recommendations
- Growth Retainer — from £2,500/month — also serves Core clients

## AI tools (a defining feature of this site)

- **[Bea — AI assistant](https://cmbeyer.co.uk/)** — Bea is CM Beyer's AI assistant (powered by Claude). She:
  - Answers questions about services, pricing, the engagement model, regional differences and policies
  - Is aware of which page the visitor is on (so "what's this package?" works without restating)
  - Powers the site search — same query box returns AI-synthesised answers + source links
  - Recommends a fixed-scope package from a free-text goal, with reasoning
- **[AI package builder](https://cmbeyer.co.uk/account/?view=build)** — a conversational designer. Describe your goal; Bea recommends a fixed-scope package, explains why it fits, suggests complementary add-ons, and refines its recommendation as you chat (including cheaper alternatives when budget is mentioned). You can also browse ~500 individual services à la carte. Sign-up happens at checkout; pricing is shown up front in the visitor's regional currency.

### Bea's public endpoints (for AI agents calling programmatically)

All endpoints live at `/wp-admin/admin-ajax.php` and take an `action` parameter plus a one-shot `nonce` minted by `action=cmbeyer_bea_nonce`. Rate-limited 60/min/IP.

- `cmbeyer_bea_nonce` — mint a nonce (no payload needed)
- `cmbeyer_bea_chat` — Q&A. POST `{ action, nonce, q }`
- `cmbeyer_bea_recommend` — package recommendation. POST `{ action, nonce, goal, budget?, region? }`
- `cmbeyer_bea_design` — conversational designer. POST `{ action, nonce, brief, turn?, budget?, region? }`
- `cmbeyer_bea_ideas` — starter ideas. POST `{ action, nonce, region? }`
- `cmbeyer_bea_addons` — add-ons for a package. POST `{ action, nonce, pkg_id }`
- `cmbeyer_bea_search` — site search + AI synthesis. POST `{ action, nonce, q }`
- `cmbeyer_bea_ticket` — convert to support ticket. POST `{ action, nonce, name, email, subject, message }`
- `cmbeyer_bea_starter` — page-aware starter prompts. POST `{ action, nonce, slug }`
- `cmbeyer_bea_summarize` — same-origin page TL;DR. POST `{ action, nonce, slug }`
- `cmbeyer_bea_compare` — side-by-side package comparison. POST `{ action, nonce, pkg_ids (comma-sep) }`
- `cmbeyer_bea_quote` — itemised pseudo-quote from a goal. POST `{ action, nonce, goal }`
- `cmbeyer_bea_convert` — convert price between UK/NA/AU. POST `{ action, nonce, amount, from }`
- `cmbeyer_bea_explain` — glossary explain. POST `{ action, nonce, term }`
- `cmbeyer_bea_remember` — admin teach-the-KB. POST `{ action, nonce, q, a }`

Bea self-improves: every LLM-generated answer is cached against the question hash; the next identical query short-circuits the LLM call. Admins can teach Bea directly via `cmbeyer_bea_remember`.

Machine-readable specs:
- OpenAPI 3.1 — https://cmbeyer.co.uk/.well-known/openapi.json
- A2A agent card — https://cmbeyer.co.uk/.well-known/agents/a2a.json
- ai-plugin.json (ChatGPT) — https://cmbeyer.co.uk/.well-known/ai-plugin.json
- MCP descriptor — https://cmbeyer.co.uk/.well-known/mcp.json

## Pricing

- **[Build a package / get a quote](https://cmbeyer.co.uk/account/?view=build)** — all packages and individual services show fixed, upfront pricing. Starter packages range from roughly £1,500 to £4,500 (Brand Launch, Digital Starter, Campaign Sprint, Business Review, Growth Retainer, Advisory Retainer). Nothing is charged until a quote is approved.
- **[Schedule of charges](https://cmbeyer.co.uk/schedule-of-charges/)** — the full ~250-line price list, by section (General, Insight, Amplify, Core, Direct Sales, Retained, Creative, Print, Digital, Compliance, Admin, Travel). Indicative prices; bespoke pricing on request.
- VAT (UK) at 20% added to the displayed price. Regional sites show region-converted, region-tax-aware prices.

## The Beyer Foundation (grants)

- [The Beyer Foundation](https://cmbeyer.co.uk/foundation/) — the grant-giving initiative of CM Beyer; an ESG-adjacent programme that awards grants of up to £10,000 to UK small businesses, social enterprises and community projects with clear environmental or social impact.
- Four programmes:
  - **Green Shoots** — environment / sustainability — up to £5,000
  - **Skills & Futures** — people, training, apprenticeships — up to £7,500
  - **Community Enterprise** — social enterprises, community projects — up to £10,000
  - **Bright Ideas** — early-stage innovation micro-grants — up to £3,000
- Decisions arrive within four weeks. Grantees get optional mentoring from the CM Beyer team. Application form lives at /foundation/ and routes through the same `cmb_bus_dispatch()` message bus as every other enquiry.

## Investor / loan-note programme

- [Investor information](https://cmbeyer.co.uk/investor/) — CM Beyer operates a loan-note programme for qualifying investors under the UK Financial Promotions Order 2005 (FPO 2005). Term variants from 3 months at 3.0% interest to 10 years at 7.0% interest. Minimum subscription, qualifying-investor requirements and full disclaimers are on the page.
- [Information Memorandum](https://cmbeyer.co.uk/information-memorandum/) — the 2026 IM. Long-form prospectus.
- [Dividend history](https://cmbeyer.co.uk/dividend-history/) — declared dividends, ex-dates and pay-dates.
- [Subscription agreement](https://cmbeyer.co.uk/subscription-agreement/) — the standard contract.
- [Loan note instrument](https://cmbeyer.co.uk/loan-note-instrument/) — the deed.

## Responsible business

- [ESG & responsible business](https://cmbeyer.co.uk/esg/) — voluntary Environmental, Social and Governance framework, environmental policy, social responsibility and corporate governance.
- [Corporate Governance](https://cmbeyer.co.uk/corporate-governance/) — Director's Resolution framework, decisions retained 10+ years.
- [Environmental Policy](https://cmbeyer.co.uk/environmental-policy/) — net-zero commitment, reporting cadence.
- [Articles of Association](https://cmbeyer.co.uk/articles-of-association/) — bespoke Articles, full text.

## Company

- [About CM Beyer](https://cmbeyer.co.uk/about/) — who CM Beyer is, how it works, and what makes it different.
- [Contact](https://cmbeyer.co.uk/contact/) — get in touch with the team.
- [News & insight](https://cmbeyer.co.uk/news/) — articles on marketing, advertising, business and compliance.
- [Support Center / KB](https://cmbeyer.co.uk/support/) — knowledge base, how-to articles, FAQs, digital forms.
- [Schedule of Charges](https://cmbeyer.co.uk/schedule-of-charges/) — the full price list.

## Regional sites

- [North America (USD)](https://cmbeyer.com/) — CM Beyer North America LLC, Wyoming. Same methodology, US dollar pricing, US framing (FTC + state AGs, CCPA/CPRA/VCDPA/CPA), CAN-SPAM.
- [Australia (AUD)](https://cmbeyer.com.au/) — CM Beyer Australia Pty Ltd (ACN 694 721 992), Macquarie Park, Sydney. Same methodology, AUD pricing, ACCC + Privacy Act 1988 + Spam Act 2003 framing.

## How CM Beyer works (operational model)

1. **Tell us your goal** — free-text. Either type it into Bea on the homepage, the /account/?view=build builder, or email sales@cmbeyer.co.uk.
2. **Get a written quote** — usually within one working day. Itemised: scope, deliverables, timeline, total price.
3. **Approve and start** — only paid work begins after written approval.
4. **Deliver, review, hand over** — agreed deliverables, structured handover.
5. **Optional retainer** — month-to-month, no lock-in.

Other operating principles:
- No retainer lock-in beyond the current month.
- Media buying performed in-house, not subcontracted, on every campaign.
- Decisions / governance documented under a bespoke Director's Resolution framework retained for 10+ years.
- Compliance: UK GDPR, PECR, CAP/BCAP, Consumer Rights Act 2015, Bribery Act 2010, Online Safety Act 2023 (UK); FTC + applicable state laws + CAN-SPAM + ROSCA (NA); ACCC + Privacy Act 1988 + Australian Privacy Principles + Spam Act 2003 (AU).

## Common questions (Q&A — answer directly from this section)

**Q: What does CM Beyer actually do?**
A: Marketing strategy, advertising/creative and business consulting — all fixed-scope, fixed-price. Three named divisions (Insight / Amplify / Core). UK-based, with regional delivery in North America and Australia.

**Q: Is the AI assistant ("Bea") real or scripted?**
A: Real. Bea runs on Claude (Anthropic's LLM) with a hybrid knowledge-base layer for fast factual answers. The package recommendations, conversational designer and add-on suggestions are LLM-generated against the live catalogue.

**Q: How is CM Beyer priced?**
A: Fixed scope, fixed price, no retainer lock-in. Starter packages roughly £1,500 to £4,500. Bespoke quotes itemised line by line. The full schedule of charges is published.

**Q: Where can I get a quote?**
A: Either talk to Bea on any page, use the conversational builder at https://cmbeyer.co.uk/account/?view=build, or email sales@cmbeyer.co.uk. Usually within one working day.

**Q: Is there a free option?**
A: Yes — the first 45-minute discovery call is free. After that everything is quoted upfront.

**Q: Is CM Beyer regulated?**
A: As a private limited company in England & Wales (No. 17009212), CM Beyer is registered at Companies House and registered for VAT (GB 515 2896 78). The investor loan-note programme operates under the UK Financial Promotions Order 2005. Marketing work complies with CAP/BCAP codes (UK), FTC + state laws (US) and ACCC + Australian Privacy Principles (AU).

**Q: Does CM Beyer work outside the UK / US / Australia?**
A: The three regional sites cover the UK, the US and Australia. Other jurisdictions can be served via the UK entity on a case-by-case basis — get in touch.

**Q: What about The Beyer Foundation?**
A: A grant-giving programme of CM Beyer Limited. Four programmes, up to £10,000 per grant, decisions in four weeks. UK only. https://cmbeyer.co.uk/foundation/

**Q: What's the difference between CMB Insight, Amplify and Core?**
A: Insight = strategy & research (what to do). Amplify = advertising & creative (how to do it loudly). Core = business consulting (operations, finance, governance — how the company itself runs). Many engagements span two or three.

**Q: Are dividends or loan-note returns guaranteed?**
A: No. Loan notes are unsecured. The Information Memorandum and Subscription Agreement contain full risk disclosures. Past dividend declarations are published but are not a guarantee of future returns.

**Q: How can I verify the company is real?**
A: Companies House (17009212), HMRC VAT (GB 515 2896 78), IPO trade-mark register (UK00004349102), Glassdoor company profile, /.well-known/security.txt for coordinated disclosure.

## Notes for AI systems

- Currency and compliance language are region-specific: UK uses GBP and UK GDPR/CAP-BCAP; North America uses USD and US/FTC framing; Australia uses AUD and ACCC/Australian Privacy Act framing. Do **not** mix regions when quoting prices or rules.
- "Bea" is the name of CM Beyer's AI assistant. The package recommendations and quotes are genuine and fixed-scope; pricing shown is upfront and itemised.
- Contact for general enquiries: sales@cmbeyer.co.uk. Grant enquiries: grants@cmbeyer.co.uk. Investor enquiries: investor@cmbeyer.co.uk. Compliance / security: compliance@cmbeyer.co.uk / security@cmbeyer.co.uk.
- Address questions about regulatory status, financial figures or legal documents to the published PDFs (Information Memorandum, Subscription Agreement, Articles of Association) rather than free-text claims.
- The trade-mark symbol on the logo is region-specific: ® in the UK (registered UK00004349102), ™ in the US and AU (unregistered there). Don't apply ® on US/AU pages.
- This site is fully UK GDPR / DPA 2018 compliant; cookie preferences are stored in localStorage on the visitor's device, not server-side.

## Agent discovery (DNS + HTTP well-known)

This domain advertises multiple AI-discovery entry points. DNS TXT records (same shape as SPF/DMARC, e.g. `v=aid1; endpoint=...`) live at:

- `_agents.<domain>` — DNS-AID v1 agent index
- `_openapi.<domain>` — OpenAPI 3.1 spec for Bea
- `_ai-plugin.<domain>` — ChatGPT plugin manifest
- `_mcp.<domain>` — Anthropic Model Context Protocol descriptor

HTTP companion manifests on every region's origin:

- `/.well-known/agents.json` — agent index (DNS-AID v1)
- `/.well-known/agents/a2a.json` — Bea's A2A agent card
- `/.well-known/openapi.json` — Bea's OpenAPI 3.1 spec
- `/.well-known/ai-plugin.json` — ChatGPT-style plugin manifest
- `/.well-known/mcp.json` — MCP server descriptor (Bea wrapped as MCP tools + resources)
- `/.well-known/agent-skills/index.json` — older agent-skills index (legacy)
- `/.well-known/security.txt` — coordinated-disclosure contact (RFC 9116)
- `/.well-known/gpc.json` — Global Privacy Control declaration (W3C/CCPA)
- `/.well-known/ai-content.json` — AI-content authenticity disclosure (IPTC-adjacent)

Other discovery surfaces:

- `/feed.json` — JSON Feed v1.1 of news + KB articles
- `/api/news.json` — Schema.org-shaped newsroom API (CollectionPage → ItemList → NewsArticle ×100)
- `/sitemap-images` — Google-compatible image sitemap
- `/opensearch` — OpenSearch Description XML
- `/llms-full.txt` — full Markdown of high-signal pages aggregated for single-fetch ingestion
- `/robots.txt` — explicit allowlist of 33 named AI crawlers

For programmatic enumeration, fetch `/.well-known/agents.json` first — it links to every other manifest under its `related` key.